For CPC campaigns we use our own click-tracking software
to audit the click-thru rate on advertisement. All
totals can be verified by your own tracking software. Contact advertise@ardorny.com
with inquiries.
Our
rate card for
CPC
campaigns is as follows :
1)
Search List page : This page displays one page of
results (12 listings) for an apartment search, and can
be navigated through with NEXT and PREVIOUS buttons.
|
Click-throughs
|
Rate
per click
|
|
0
- 250
|
$0.40
|
|
251
– 500
|
$0.35
|
|
501
– 1,000
|
$0.30
|
2)
Search Detail page : This page shows the details of an
apartment listing selected from the page above.
This page is one of our top
exit pages and represents an ideal location for
advertising space.
|
Click-throughs
|
Rate
per click
|
|
0
- 250
|
$0.45
|
|
251
– 500
|
$0.40
|
|
501
– 1,000
|
$0.35
|
3)
Daily
Email : This email goes out nightly to those users who
registered with us and who's profile matches apartment(s)
posted or reduced in price in the last 24 hours.
This is a highly targeted email going to those who
specifically requested to participate in this
program. Daily emails range from 3,000 to 7,000
emails a night.
|
Click-throughs
|
Rate
per click
|
|
All
Impressions
|
$0.50
|
4)
View Presentation page : This page contains the
photo presentation for an apartment listing. It is
linked to directly from the search list page, the
apartment details, as well as the daily emails.
|
Click-throughs
|
Rate
per click
|
|
0
- 250
|
$0.45
|
|
251
– 500
|
$0.40
|
|
501
– 1,000
|
$0.35
|
5)
Weekly Email : This email goes out weekly to more
that 35,000 CONFIRMED subscribers (these are confirmed
by a logged impression of a banner in the weekly email).
Placement will be at the bottom of the email,
with a maximum of 200 words for the text and link. Text
links or 468x60 banner ads are supported.
|
Click-throughs
|
Rate
per click
|
|
0
- 250
|
$0.45
|
|
251
– 500
|
$0.40
|
|
501
– 1,000
|
$0.35
|
*
All rates are by click-through as recorded by our Ad
Management System.
If we do not have an offering that matches your
advertising strategy, please contact
advertise@ardorny.com to discuss other possibilities.
|